Brand identity · a first look
Hi Karen — here's the visual world I'd love to build Kasa Studio on. The logo you picked, the little mark for tabs and avatars, the colours, the type, and the overall feeling. Have a slow look and tell me what feels right and what you'd tweak. There's no wrong answer. — Arnaud
Your wordmark, two ways
The same KASA — high-contrast Didone capitals, the brown-agate geode tucked into the A, STUDIO wide and quiet underneath. On warm ivory by default; reversed on espresso ink when we want a little drama (packaging, a hero image).
A little K for the small places
The full lockup is beautiful but it needs room. For browser tabs, an app icon, or your social avatar, a single elegant K on an ink badge carries the brand — clear and recognisable even at the size of a fingertip.
Warm, neutral, quietly luxe
All drawn straight from the logo — a softened espresso (never harsh black), a creamy ivory (never stark white), and champagne golds kept as a fine accent, never a fill.
An elegant serif, a clean sans
functional art
Objects with the warmth of a beautiful stone — grain, weight, and light. A high-contrast serif for the headlines, echoing the logo; a calm geometric sans for everything you read.
How it should feel
Quiet, tactile, warm. We talk about the pieces the way you'd describe a lovely stone — grain, weight, the way light sits on it. Modern and boutique, refined by hand, never crafty. One object in frame, plenty of air around it, a single mineral detail doing the talking.
Tell me what sings and what you'd change — the colours, the feel, anything. We shape it from here, together.
— Arnaud